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Live-Streamed Sports & Sponsors: Why Exposure Is King in Sports Advertising, Not Clicks

August 31, 2020
Ads shown during virtually all live sports streams are not clickable. Usually, there is no way for a viewer to interact with an advertisement. For some potential sport sponsors, this comes as a surprise.
August 19, 2020
One of the most powerful recent innovations in sports advertising is the ability to sponsor specific moments in a game. Three-pointers, fastest laps, aces – all the big moments are now potential advertising space.
August 17, 2020
Football South Australia, a member of national governing body Football Federation Australia, was one of the first state sporting organisations to get back up and running after the Covid-19 lockdown.
August 14, 2020
A big part of creating professional and engaging sports broadcasts is live graphics. They tell a story and show relevant info, from game scores to player and team stats.
August 10, 2020
Hugely underrated and often underused, the Background Graphic is an extremely important part of grassroots live-streamed sports.
August 07, 2020
It’s for sport that Jum Media has built a close relationship with LIGR systems. James and his team do the production and LIGR provide the graphics capability.
August 05, 2020
You might think that slick, animated TV-quality advertising is beyond your budget and technical knowhow – but it isn’t.
August 03, 2020
The Single Team Stat Comparison Lower Third Graphic is used to give immediate updates on single head-to-head statistics, such as corners or shots on target, and to underline key storytelling moments during a game.
July 31, 2020
Virtually any sport at any level can attract sport sponsors and significantly boost matchday revenue – with the right strategy in place.
July 29, 2020
Creating a brand that stands out for all the right reasons is a difficult endeavor. Part of LIGR's product appeal is that we provide polished professional graphics, and our brand needed to reflect that.

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