LIGR Blog (5)

Live-Streamed Sports & Sponsors: Why Exposure Is King in Sports Advertising, Not Clicks

August 31, 2020

Ads shown during virtually all live sports streams are not clickable. Usually, there is no way for a viewer to interact with an advertisement. For some potential sport sponsors, this comes as a surprise.

Live-Streamed Sports & Sponsors: The Unique Power of Goals, Touchdowns and Home Runs

August 19, 2020

One of the most powerful recent innovations in sports advertising is the ability to sponsor specific moments in a game. Three-pointers, fastest laps, aces – all the big moments are now potential advertising space.

Football SA - Back up and running with sponsors after the COVID-19 lockdown

August 17, 2020

Football South Australia, a member of national governing body Football Federation Australia, was one of the first state sporting organisations to get back up and running after the Covid-19 lockdown.

Football Victoria giving back to it’s clubs by using LIGR

August 14, 2020

A big part of creating professional and engaging sports broadcasts is live graphics. They tell a story and show relevant info, from game scores to player and team stats.

Live Graphics, Statistics and Sponsors for Grassroot Sports Broadcasts - Background Graphic

August 10, 2020

Hugely underrated and often underused, the Background Graphic is an extremely important part of grassroots live-streamed sports.

Production companies going remote and providing crucial cost savings for their clients

August 07, 2020

It’s for sport that Jum Media has built a close relationship with LIGR systems. James and his team do the production and LIGR provide the graphics capability.

Live-Streamed Sports & Sponsors: Why Viewer Experience is the Key to Bigger and Better Sponsors

August 05, 2020

You might think that slick, animated TV-quality advertising is beyond your budget and technical knowhow – but it isn’t.

Live Graphics, Statistics and Sponsors for Grassroot Sports Broadcasts - Single Team Stat Comparison Lower Third

August 03, 2020

The Single Team Stat Comparison Lower Third Graphic is used to give immediate updates on single head-to-head statistics, such as corners or shots on target, and to underline key storytelling moments during a game.

Live-Streamed Sports & Sponsors: Avoid this Common Trap and Get the Advertising Deals Rolling

July 31, 2020

Virtually any sport at any level can attract sport sponsors and significantly boost matchday revenue – with the right strategy in place.

Voice, Values and Promises - Designing LIGR

July 29, 2020

Creating a brand that stands out for all the right reasons is a difficult endeavor. Part of LIGR's product appeal is that we provide polished professional graphics, and our brand needed to reflect that.

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