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Exposure on social networks is an integral part of most sports sponsorship. It can be surprising to discover that a sponsor’s exposure is often dwarfed by the number of times the brand is shown across social channels and messaging platforms.

Sometimes, it seems obvious which club a business should sponsor. They play around the corner, company employees follow the team, or everyone in the area is a fan. It may seem like an easy decision, but there are some other considerations.

One of the most appealing aspects of grassroots sports sponsorship is the chance for a business to give something back to the local community. It’s a win-win situation, but why?

Grassroots sports sponsorship is going through seismic changes. The technology-driven transition from traditional sponsorship such as shirt sponsors to digital activations like in-stream advertising is completely transforming the industry.

We believe that grassroots sports sponsorship is not only a viable alternative – but it can offer so much more. Here are six reasons for businesses to make the switch to grassroots sports sponsorship:

In this series of blog posts, we want to help businesses understand sports sponsorship better and show that it can be a viable alternative to self-serve digital advertising.

In this blog post, we’ll show you how to integrate with three of the most popular production tools: OBS, vMix & Wirecast.

CEO Video series - 3. LIGR Live Pricing and Match Credits

Live stream advertising is all about relevance and the users experience - LIGR.Live allows sponsors to effectively market to the user on an individual level.