The message that a sport sponsor’s ad campaign delivers to the audience is, the most important part of a campaign. A strong design might catch the eye, but viewers will forget the ad if the message doesn’t inspire.
Organisations often have this conundrum. How to get consistency across all their products, leagues, games and people. QRL has been working with LIGR this year to bring the grassroots level of the game up to standard.
Securing your first sport sponsors for your live streams is a big step. It means you are now responsible for collecting digital ads from your sponsors, running them on your streams, and ensuring that the campaigns are a success.
Our Servicing Grassroots Sport Sponsors blog series – we want to help you make a smooth transition to a content-based business model. We’ll help you to learn what makes an excellent live stream sports ad.
One great example has been cricket. Traditionally a really hard sport to stream because the ground is so big, consequently requiring the need for a camera at each end of the field and with sufficient elevation.