In this, the final article in our Live-Streamed Sports & Sponsors series, we’d like to take a peek into the future. We can’t know for sure, but we want to ask what’s possible and think about what that might mean for amateur sport.
Ads shown during virtually all live sports streams are not clickable. Usually, there is no way for a viewer to interact with an advertisement. For some potential sport sponsors, this comes as a surprise.
One of the most powerful recent innovations in sports advertising is the ability to sponsor specific moments in a game. Three-pointers, fastest laps, aces – all the big moments are now potential advertising space.