Let’s face it, tracking can be a boring subject – but don’t worry, there isn’t a single mention of cookies, databases, or privacy policies in this post!
The message that a sport sponsor’s ad campaign delivers to the audience is, the most important part of a campaign. A strong design might catch the eye, but viewers will forget the ad if the message doesn’t inspire.
Cluch TV, a startup OTT live and on-demand streaming platform in Australia, targeting community sports, launched mid 2020, straight after Covid-19 shut the sporting world down.
It might seem strange to suggest that a sports organization should hire a designer to create digital ads for their sponsors. Aren’t sport sponsors supposed to do that themselves?
Organisations often have this conundrum. How to get consistency across all their products, leagues, games and people. QRL has been working with LIGR this year to bring the grassroots level of the game up to standard.
Imagine that you’ve just signed your first sponsorship deal to show ads on your live stream broadcasts. Then, your new sponsor sends you their banner ads. They look awful.
Securing your first sport sponsors for your live streams is a big step. It means you are now responsible for collecting digital ads from your sponsors, running them on your streams, and ensuring that the campaigns are a success.
Our Servicing Grassroots Sport Sponsors blog series – we want to help you make a smooth transition to a content-based business model. We’ll help you to learn what makes an excellent live stream sports ad.
One great example has been cricket. Traditionally a really hard sport to stream because the ground is so big, consequently requiring the need for a camera at each end of the field and with sufficient elevation.
