Exposure on social networks is an integral part of most sports sponsorship. It can be surprising to discover that a sponsor’s exposure is often dwarfed by the number of times the brand is shown across social channels and messaging platforms.
Sometimes, it seems obvious which club a business should sponsor. They play around the corner, company employees follow the team, or everyone in the area is a fan. It may seem like an easy decision, but there are some other considerations.
Grassroots sports sponsorship is going through seismic changes. The technology-driven transition from traditional sponsorship such as shirt sponsors to digital activations like in-stream advertising is completely transforming the industry.