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Exposure on social networks is an integral part of most sports sponsorship. It can be surprising to discover that a sponsor’s exposure is often dwarfed by the number of times the brand is shown across social channels and messaging platforms.

Sometimes, it seems obvious which club a business should sponsor. They play around the corner, company employees follow the team, or everyone in the area is a fan. It may seem like an easy decision, but there are some other considerations.

One of the most appealing aspects of grassroots sports sponsorship is the chance for a business to give something back to the local community. It’s a win-win situation, but why?

Grassroots sports sponsorship is going through seismic changes. The technology-driven transition from traditional sponsorship such as shirt sponsors to digital activations like in-stream advertising is completely transforming the industry.

We believe that grassroots sports sponsorship is not only a viable alternative – but it can offer so much more. Here are six reasons for businesses to make the switch to grassroots sports sponsorship:

In this series of blog posts, we want to help businesses understand sports sponsorship better and show that it can be a viable alternative to self-serve digital advertising.

Live stream advertising is all about relevance and the users experience - LIGR.Live allows sponsors to effectively market to the user on an individual level.

Live-streamed sport is in the middle of an advertising revolution. LIGR.Live makes it possible for any sporting organization to stream matches with high-quality graphics and maximize their matchday revenue from digital advertising.

Let’s face it, tracking can be a boring subject – but don’t worry, there isn’t a single mention of cookies, databases, or privacy policies in this post!