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Sports Sponsorship Vs. Online Ads: How Nike and McDonald’s Investment in Grassroots Sport Has Paid Off

October 01, 2021
In this post, we’ll take a closer look at the different sports Nike and McDonald's sponsor, some of the ad campaigns that they run on the LIGR platform, and the community programs they are involved in.
August 18, 2021
Exposure on social networks is an integral part of most sports sponsorship. It can be surprising to discover that a sponsor’s exposure is often dwarfed by the number of times the brand is shown across social channels and messaging platforms.
July 20, 2021
Sometimes, it seems obvious which club a business should sponsor. They play around the corner, company employees follow the team, or everyone in the area is a fan. It may seem like an easy decision, but there are some other considerations.
June 22, 2021
One of the most appealing aspects of grassroots sports sponsorship is the chance for a business to give something back to the local community. It’s a win-win situation, but why?
June 16, 2021
Grassroots sports sponsorship is going through seismic changes. The technology-driven transition from traditional sponsorship such as shirt sponsors to digital activations like in-stream advertising is completely transforming the industry.
June 08, 2021
We believe that grassroots sports sponsorship is not only a viable alternative – but it can offer so much more. Here are six reasons for businesses to make the switch to grassroots sports sponsorship:
May 28, 2021
In this series of blog posts, we want to help businesses understand sports sponsorship better and show that it can be a viable alternative to self-serve digital advertising.
December 22, 2020
Live stream advertising is all about relevance and the users experience - LIGR.Live allows sponsors to effectively market to the user on an individual level.
December 17, 2020
Live-streamed sport is in the middle of an advertising revolution. LIGR.Live makes it possible for any sporting organization to stream matches with high-quality graphics and maximize their matchday revenue from digital advertising.
December 09, 2020
Let’s face it, tracking can be a boring subject – but don’t worry, there isn’t a single mention of cookies, databases, or privacy policies in this post!

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