Sometimes, it seems obvious which club a business should sponsor. They play around the corner, company employees follow the team, or everyone in the area is a fan. It may seem like an easy decision, but there are some other considerations.
Grassroots sports sponsorship is going through seismic changes. The technology-driven transition from traditional sponsorship such as shirt sponsors to digital activations like in-stream advertising is completely transforming the industry.
Live-streamed sport is in the middle of an advertising revolution. LIGR.Live makes it possible for any sporting organization to stream matches with high-quality graphics and maximize their matchday revenue from digital advertising.
The message that a sport sponsor’s ad campaign delivers to the audience is, the most important part of a campaign. A strong design might catch the eye, but viewers will forget the ad if the message doesn’t inspire.