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Sports Sponsorship Vs. Online Ads: Choosing a Club to Sponsor and How to Get the Most From It

July 20, 2021
Sometimes, it seems obvious which club a business should sponsor. They play around the corner, company employees follow the team, or everyone in the area is a fan. It may seem like an easy decision, but there are some other considerations.
June 22, 2021
One of the most appealing aspects of grassroots sports sponsorship is the chance for a business to give something back to the local community. It’s a win-win situation, but why?
June 16, 2021
Grassroots sports sponsorship is going through seismic changes. The technology-driven transition from traditional sponsorship such as shirt sponsors to digital activations like in-stream advertising is completely transforming the industry.
June 08, 2021
We believe that grassroots sports sponsorship is not only a viable alternative – but it can offer so much more. Here are six reasons for businesses to make the switch to grassroots sports sponsorship:
May 28, 2021
In this series of blog posts, we want to help businesses understand sports sponsorship better and show that it can be a viable alternative to self-serve digital advertising.
December 22, 2020
Live stream advertising is all about relevance and the users experience - LIGR.Live allows sponsors to effectively market to the user on an individual level.
December 17, 2020
Live-streamed sport is in the middle of an advertising revolution. LIGR.Live makes it possible for any sporting organization to stream matches with high-quality graphics and maximize their matchday revenue from digital advertising.
December 09, 2020
Let’s face it, tracking can be a boring subject – but don’t worry, there isn’t a single mention of cookies, databases, or privacy policies in this post!
December 02, 2020
The message that a sport sponsor’s ad campaign delivers to the audience is, the most important part of a campaign. A strong design might catch the eye, but viewers will forget the ad if the message doesn’t inspire.
November 23, 2020
It might seem strange to suggest that a sports organization should hire a designer to create digital ads for their sponsors. Aren’t sport sponsors supposed to do that themselves?

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