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Servicing Grassroots Sport Sponsors: How to Craft Powerful, Appealing Messaging for Your Sponsors Ads

December 02, 2020
The message that a sport sponsor’s ad campaign delivers to the audience is, the most important part of a campaign. A strong design might catch the eye, but viewers will forget the ad if the message doesn’t inspire.
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Servicing Grassroots Sport Sponsors: How to Work With Designers and Create Better Ads for Your Sponsors

November 23, 2020
It might seem strange to suggest that a sports organization should hire a designer to create digital ads for their sponsors. Aren’t sport sponsors supposed to do that themselves?
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Servicing Grassroots Sport Sponsors: Optimizing Live-Stream Sports Ads for Success

November 18, 2020
Imagine that you’ve just signed your first sponsorship deal to show ads on your live stream broadcasts. Then, your new sponsor sends you their banner ads. They look awful.
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Servicing Grassroots Sport Sponsors: The anatomy of a live stream sports ad

November 12, 2020
Securing your first sport sponsors for your live streams is a big step. It means you are now responsible for collecting digital ads from your sponsors, running them on your streams, and ensuring that the campaigns are a success.
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Servicing Grassroots Sport Sponsors: How to Succeed as a Content Business

November 05, 2020
Our Servicing Grassroots Sport Sponsors blog series – we want to help you make a smooth transition to a content-based business model. We’ll help you to learn what makes an excellent live stream sports ad.
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Live-Streamed Sports & Sponsors: The Future of Grassroots Sports Advertising

September 22, 2020
In this, the final article in our Live-Streamed Sports & Sponsors series, we’d like to take a peek into the future. We can’t know for sure, but we want to ask what’s possible and think about what that might mean for amateur sport.
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Live-Streamed Sports & Sponsors: How to Build a Sales Pitch That Sponsors Will Love

September 08, 2020
Advertising and data are intrinsically linked. Data allows you to put a value on your content – and therefore, your ad space.
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Live-Streamed Sports & Sponsors: Why Exposure Is King in Sports Advertising, Not Clicks

August 31, 2020
Ads shown during virtually all live sports streams are not clickable. Usually, there is no way for a viewer to interact with an advertisement. For some potential sport sponsors, this comes as a surprise.
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Live-Streamed Sports & Sponsors: The Unique Power of Goals, Touchdowns and Home Runs

August 19, 2020
One of the most powerful recent innovations in sports advertising is the ability to sponsor specific moments in a game. Three-pointers, fastest laps, aces – all the big moments are now potential advertising space.
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Live-Streamed Sports & Sponsors: Why Viewer Experience is the Key to Bigger and Better Sponsors

August 05, 2020
You might think that slick, animated TV-quality advertising is beyond your budget and technical knowhow – but it isn’t.
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