In The News

Exposure on social networks is an integral part of most sports sponsorship. It can be surprising to discover that a sponsor’s exposure is often dwarfed by the number of times the brand is shown across social channels and messaging platforms.

One of the most appealing aspects of grassroots sports sponsorship is the chance for a business to give something back to the local community. It’s a win-win situation, but why?

Grassroots sports sponsorship is going through seismic changes. The technology-driven transition from traditional sponsorship such as shirt sponsors to digital activations like in-stream advertising is completely transforming the industry.

We believe that grassroots sports sponsorship is not only a viable alternative – but it can offer so much more. Here are six reasons for businesses to make the switch to grassroots sports sponsorship:

In this series of blog posts, we want to help businesses understand sports sponsorship better and show that it can be a viable alternative to self-serve digital advertising.