In The News

Grassroots sports sponsorship is going through seismic changes. The technology-driven transition from traditional sponsorship such as shirt sponsors to digital activations like in-stream advertising is completely transforming the industry.

We believe that grassroots sports sponsorship is not only a viable alternative – but it can offer so much more. Here are six reasons for businesses to make the switch to grassroots sports sponsorship:

In this series of blog posts, we want to help businesses understand sports sponsorship better and show that it can be a viable alternative to self-serve digital advertising.