The enjoyment of a live sports broadcast is dependent on three key components: live video of the on-field play, commentary, and in-game statistics.

What if broadcasters of all types and of any size had an opportunity to sign a brand that took it all. The entire sport. Multiple levels on multiple platforms, all leagues on all devices.

For sports broadcasts considering a more sustainable business model in a post-COVID-19 world, they’d be wise to explore a few new ideas.

A big part of creating professional and engaging sports broadcasts is live graphics. They tell a story and show relevant info, from game scores to player and team stats.

We have spent the last 3 years listening and learning from our customers, while putting together what we truly believe will create a successful business with culture and values we are proud of.

My co-founder Adam and I were driving back to Sydney from Melbourne after some very early meetings in LIGR’s lifetime. At the time our product was simply called a “live graphics engine”.

Getting to this moment has been the culmination of learning and listening to our customers for over two years using our first generation product.

The evolution of live graphic technologies and how future technologies are reshaping the way we think about producing live graphics for live broadcasting.

Since the strike of COVID-19, traditional sports broadcasters have adopted cloud-based workflows at a very high pace as compared to the situation before.