When it comes to watching sports, there are two parts to the game. There’s the actual play on the field, pitch, or court. And there’s the stats and graphics that enrich the game. Fans watching TV broadcasts have come to expect ESPN- or FOX Sports-quality graphics to enliven their experience. Anything less seems unprofessional.
To build a great product, we needed to understand the current sports broadcast landscape from the top of sports to the grassroots, the challenges and pains of producing TV quality graphics and what are the best solutions to solve these pains.
A man displeased with the quality of live graphics on a football live stream he is watching.
At LIGR we have defined 5 key voices and values for our brand. It is important for our customers and our own team to understand what we stand for, and what we speak for. At LIGR we are focused on being the best possible sports graphics solution for a particular type of customer. A customer that is lacking in true broadcast experience, but requires the same level of result. A customer that wants to broadcast professional sports games, without the cost of traditional production, while giving sponsors true value to untapped live audiences at scale. Our values and voice speak to them.
Our 5 key values and voice
A next generation live graphics solution for a new era of live sports broadcasting.
To be a successful business, you must have a value proposition that resonates with a core customer who has a true problem that needs solving.
At LIGR, we want our customers to feel that we are specialised and experienced in our plight. That we are best-in-breed but approachable and educational as we know that our customers may not be from the traditional world of broadcast and graphics. We are understanding of their needs but are cutting edge. We want our customers to know that we are modern, new age and next generation for a new era of sports broadcasting.
Our value proposition for our customers can be stated in 4 statements.
For us to have a true and real value proposition we need to have Value Proposition CORE PILLARS that as a company we believe in, and importantly for customers to believe in.Our core pillars are:
Why believe us? Because our solution and platform has been built with features to speak to these pillars. These pillars build our core value proposition which is proposed to solve the problems and challenges we know you face.
For the success of our platform is only told by the difference we are making for our customers. It is ultimately the reason you start a business or build a platform. It is what you measure the impact your business has at a global level.
"Since implementing the broadcast technology we have significantly increased our viewership and attracted new partners, that we seamlessly manage and display automatically in our broadcasts due to LIGR's smart campaign manager."
A brand promise is something that we take very seriously at LIGR. We understand our customers' problems deeply, and we take it so seriously, while understanding the other products on that market, that we are 100% confident in putting forward a brand promise and guarantee to our customers.
Our Promise- We are the The only TV-Grade live sports graphics solution that requires no hardware, no designers, no skilled graphics operators, no developers and no prior knowledge or experience, that gets you up and running in minutes.
Our customers are often under resourced, under skilled, but have a dire need to produce live content and lots of it. They can’t afford to learn software, pay designers and spend valuable time on preparation for live productions. Yet they have live production demand, with highly localised and engaged audiences ready to consume local live content. Our solution needs to get you up and running in minutes, scale rapidly and require no. skill, knowledge, design and hardware to get going. So that’s what we did.
Creating a brand that stands out for all the right reasons is a difficult endeavour. We came up with a list of all the words we might want evoked when our customers see LIGR:
These were things that we wanted, and things that are painfully absent from the other apps. When we looked at the sports broadcast and graphics, industry I knew that making LIGR stand out by simply having pleasant aesthetics and a modern UI wasn’t difficult (that is to say the traditional and even more modern solutions look like they come from the dark ages).
We looked at the latest design trends, looked at some of the most beautiful apps out there, and explored themes and illustrations to try and find LIGR’s visual voice....