Securing your first sport sponsors for your live streams is a big step. It means you are now responsible for collecting digital ads from your sponsors, running them on your streams, and ensuring that the campaigns are a success.

Our Servicing Grassroots Sport Sponsors blog series – we want to help you make a smooth transition to a content-based business model. We’ll help you to learn what makes an excellent live stream sports ad.

In this, the final article in our Live-Streamed Sports & Sponsors series, we’d like to take a peek into the future. We can’t know for sure, but we want to ask what’s possible and think about what that might mean for amateur sport.

Advertising and data are intrinsically linked. Data allows you to put a value on your content – and therefore, your ad space.

Ads shown during virtually all live sports streams are not clickable. Usually, there is no way for a viewer to interact with an advertisement. For some potential sport sponsors, this comes as a surprise.

One of the most powerful recent innovations in sports advertising is the ability to sponsor specific moments in a game. Three-pointers, fastest laps, aces – all the big moments are now potential advertising space.

You might think that slick, animated TV-quality advertising is beyond your budget and technical knowhow – but it isn’t.

Virtually any sport at any level can attract sport sponsors and significantly boost matchday revenue – with the right strategy in place.

With this series of blog posts – our Live-Streamed Sports & Sponsors Series – we aim to help sports clubs, teams, and leagues take full advantage of this unrealized opportunity.