Live Graphics, Statistics and Sponsors for Grassroot Sports Broadcasts - The Team Stat Graphic

Image from iOS (8)The Team Stats Graphic is used to show a table of aggregated statistics in a head-to-head format, rather than showing one data point at a time.

The Team Stat Graphic

The Team Stats Graphic showing a summary of key statistics (example data shown).The Team Stats Graphic showing a summary of key statistics (example data shown).

Traditionally, a live graphic showing detailed head-to-head team statistics such as goal attempts and shots on target would be seen as a luxury for minor sports broadcasts. This is mainly because it requires live real-time data to be logged at the team level. Also, when showing this kind of granular data, broadcasters must be confident that the data is accurate. It’s difficult for a graphics operator to carefully log the finer details of a game, especially for complicated, fast-paced sports. Therefore, an additional team member is generally required, such as a livescorer, to ensure that the data is recorded accurately.

While finding someone to perform this task is usually possible, other issues get in the way. It usually takes some training and practice before a livescorer is familiar with the software and can reliably and accurately score the game. The livescore software needs to be able to connect to the graphics software with all the data sets matched up correctly and integrated into the graphics theme.

This is where graphics solutions for low-end broadcasts fall short, and where the LIGR.Live platform shines. We make the process effortless for any user – no matter what skill level or experience. Any volunteer or sports administrator can easily live score the game using the intuitive LIGR LiveScore app. As a cloud-based platform, the data is instantly uploaded to your LIGR account, which feeds into your live match graphics in real-time to be deployed during the live stream broadcast.

 

When to Use the Team Stats Graphic

The Team Stats Graphic tells the story of the game in more granular detail compared with most other sports graphics. It’s a full-frame graphic – it fills most of the frame of vision – so it is not used during live gameplay. It is only deployed during official game breaks, such as half time, during a timeout, or at the end of a game.

The Team Stats Graphic is used to show a table of aggregated statistics in a head-to-head format, rather than showing one data point at a time (we call that a Single Team Stat Comparison Graphic). Users can also choose to display data for specific periods of the game, such as the first half, the third quarter, the second period of extra time, or the entire match. Different segments can also be shown immediately one after the other, so at the end of a soccer match, the first-half stats could be shown, followed by the second-half stats, then the stats for the entire game. This allows viewers to compare both halves at the end of the match.

As the old saying goes, “It’s a game of two halves” (...or four quarters!). The Team Stats Graphic can effectively tell the story of each half or quarter, and highlight differences in performance over each period. It’s a powerful real-time graphic that helps to support in-depth analysis of the game and adds significant value to live-streamed matches. Sports fanatics live and breathe match data and statistics, so adding the Team Stats Graphic to your broadcasts will help keep these fans engaged and coming back for more.

 

Generating Revenue – The Team Stats Graphic and Sponsors

The Team Stats Graphic with sponsorship integration (example data shown).The Team Stats Graphic with sponsorship integration (example data shown).

The Team Stats Graphic is popular with sponsors, and it’s common to integrate sponsorship with a commentator announcement: “Half time match statistics are brought to you by McDonald’s.” The graphic is shown after an official break in play, for example, at half time, and is used to summarize performance before the break. These statistics are essential reading for supporters. They want to confirm how they feel about the game and see if the stats tally with what they saw. Most sports fans stick around for a few minutes after the action stops to engage with the match statistics and listen to the commentators’ views before taking a break. For diehard sports fans, the Team Stats Graphic is one of the best ways to see how their team is performing, which makes it valuable real estate for advertisers.

If you have any questions or you would like to book a free LIGR.Live platform demonstration, please get in touch.

 


Summary:
Name: Team Stats Graphic
Primary Use: To display a comparative head-to-head view of team stats
Data Required: Match Score, Match Status (e.g., half time, full time), Team Names, and summary data for around 5-7 team stats (e.g., Attempts, Corners, Fouls)
Sport Assets Required: Team logos
Compatible Sponsor Assets: Small, Medium and Long ad sizes
When is the Graphic Deployed: Following official breaks in play (e.g., half time, full time, the first period of extra time)
Graphic Rating: 6/10

 

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