Ads shown during virtually all live sports streams are not clickable. Usually, there is no way for a viewer to interact with an advertisement. For some potential sport sponsors, this comes as a surprise.
One of the most powerful recent innovations in sports advertising is the ability to sponsor specific moments in a game. Three-pointers, fastest laps, aces – all the big moments are now potential advertising space.
The Single Team Stat Comparison Lower Third Graphic is used to give immediate updates on single head-to-head statistics, such as corners or shots on target, and to underline key storytelling moments during a game.